In the era of globalization, Prife Foundation faces both challenges and opportunities. While people enjoy prosperity, there are unfortunate situations in various corners of the world. Prife is a people-oriented enterprise dedicated to building a healthy and prosperous society. As we draw on the abundant resources of the world, we also strive to address its shortcomings.

Prife Foundation, established under the spirit of "great love," aims to support disadvantaged groups both domestically and internationally. These groups include the elderly, orphans, people with disabilities, and victims of various disasters. Guided by humanitarian principles, we leverage the advantages of a global network to take concrete actions and carry out various charitable initiatives. Our goal is to perpetuate and pass on love, contributing to the betterment of the world.

Founded by Dr. Jimmy Chong, Vice President of Prife International Group, in collaboration with three other top leaders of the organization, Prife Foundation seeks to foster a culture of corporate social responsibility. We aim to awaken compassion in society, encouraging individuals to voluntarily engage in philanthropy and charity. Furthermore, we aspire to make Prife International a prominent model of philanthropic culture, garnering global attention and perpetuating the legacy of benevolence.