Dr. Steven Lai (DBA)
Founder & Group President
With more than 37 years of extensive experience in the network marketing industry, Dr. Steven Lai has received widespread acclaim for his expertise in direct selling. Internationally recognized as a renowned networker and master strategist in the direct selling industry, he is the founder of the 'K-System' education system. This system has successfully cultivated numerous outstanding leaders in network marketing and received the Asia-Pacific Top 10 Most Efficient & Effective Network System Award in 2006. It was also recognized with the Top 10 'Most Outstanding System Leaders' award in the Asia-Pacific region by the World Fortune Forum in 2005.
He served as the Executive Director of a renowned network marketing company, generating billions of US dollars in annual turnover. Dr. Lai is also a distinguished motivational speaker, having delivered over a thousand speeches worldwide.
Dr. Lai exemplifies lifelong learning. In 2018, he was awarded an honorary Doctorate in Business Administration by the International University of Humanitarian Welfare. Under his leadership, Prife International has seen gradual expansion and significant success, testament to his distinctive leadership style and profound professional knowledge.
Dr. Jimmy Chong (DBA)
Co-Founder & Group Vice President
Dr. Jimmy Chong has over 25 years of extensive experience in the direct selling industry and possesses keen market perception and judgment. He holds an honorary doctorate in Business Administration and has more than 10 years of experience managing network marketing companies. He is dedicated to fields such as corporate management, development strategies, marketing strategies, and systemic education.
In addition to serving as the Co-Founder and Vice President of Prife International, he is also the founder of the Prife Foundation. As an entrepreneur with a heart of goodwill, and deeply involved in philanthropy, he is passionate about supporting charitable causes and community service.
In 2013, Dr. Chong founded a direct selling company in Kenya, leading a team of over 1 million members across 28 countries. With his leadership skills and fortitude, Prife International has rapidly grown under his direction, reaching new milestones and solidifying his position as a trailblazer and industry role model.
Mr. A C Goh
Group Chairman
Mr. Goh possesses profound expertise in the direct selling business, with a focus on marketing and administration, having been in the industry for over 35 years. At the age of 20, he started his career as a household salesman. His company was among the first to receive direct selling licenses from the Malaysian Government in 1993.
As the Group Chairman of Prife International, Mr. Goh's enthusiasm for direct selling has been unwavering. He has devoted his career exclusively to this field and has not pursued interests in other industries or investments.
His life's mission is to actively foster a stable, sustainable, and high-quality lifestyle by creating a global safe haven for direct sellers.
Mr. Kacy Tan
Group General Director
Mr. Kacy Tan serves as the Group General Director of Prife International, boasting an illustrious career that spans over 27 years in the network marketing industry. As a seasoned leader replete with innovative concepts, he pursues excellence, leading the business and team to the forefront of the market and securing a competitive edge.
Armed with exceptional leadership skills and management experience, Mr. Tan has achieved remarkable success in the direct selling industry, earning numerous accolades. He received the Silver Award for Excellence at the 7th Direct Selling Conference for the Global Chinese & Asian-Pacific Selling Forum, was recognized as the Outstanding Dealer in the Asian-Pacific Region with a Golden Reputation, became the youngest distributor to achieve the highest rank in a top network marketing company in Malaysia, and was honored with the Outstanding International Management Skills award for 2021 by the Malaysia Top 100 Talent Awards.
He is a firm believer in the power of teamwork, and his inspirational leadership style is steeped in inspiration and motivation. He excels at unlocking team members' potential, empowering them to achieve breakthroughs in their careers.
Mission
Inspiring the global community towards achieving health, beauty and wealth.
Vision
Establishing iTeraCare as an essential product for families worldwide, while at the same time poised to be a top 10 global network company
Core Values
- Spread Love
- Integrate knowledge with action
- Foster perpetual learning and growth
- Be customer-centric
- Cultivate joy and happiness
- Inculcate gratitude and respect
- Pursue the perfect life
- Dream big
