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Prife Sponsors RM50,000 for MCRD Charity Fun Run & Carnival 2023

17 June 2023

In a heartwarming display of support, Prife International, the renowned company, participated in the Your Love Their Hope Charity Run & Carnival on June 17, 2023. Their generous sponsorship of RM50,000 brought smiles and renewed hope to the event held at the MRANTI Park in Bukit Jalil. 


The 5km run, starting at 6.30 am and ending at 11 am, witnessed an inspiring gathering of participants united for a noble cause. This exceptional charity event was organized by the Chinese Annual Conference, Methodist Crisis Relief and Development (MCRD), both dedicated to lending a helping hand to those in need.


The event aimed to extend a helping hand to those in need. Prife's dedication to philanthropy exemplifies their commitment to making a positive impact in the community. Kudos to Prife for running the extra mile for love and hope!

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Spreading Love and Care at Estel Children's Centre in Nairobi, Kenya!

22 June 2023
Prife Foundation made a significant impact at the Estel Children's Centre in Nairobi, Kenya. On June 22, 2023, the charitable organization extended a helping hand to the deserving children living in humble abodes constructed from mud and tree branches. The donation of essential supplies and funds not only brightened their lives but also provided much-needed nutrition, alleviating their hardships. The slogan "Prife Foundation, we love we care, bring love to the world" echoed through their actions as they demonstrated their commitment to making a difference globally. With this generous aid, these young souls now harbor dreams of becoming tomorrow's leaders, thanks to Prife Foundation's unwavering support. Their benevolence transcends borders, setting a shining example for humanitarian efforts worldwide. In this world where actions speak louder than words, Prife Foundation proves that love and care can transform lives, not just in Kenya but across the globe. Together, l

The 8th Malaysia CSR Day 2023

5 June 2023
In the era of globalization, Prife Foundation faces both challenges and opportunities. While people enjoy prosperity, there are unfortunate situations in various corners of the world. Prife is a people-oriented enterprise dedicated to building a healthy and prosperous society. As we draw on the abundant resources of the world, we also strive to address its shortcomings. Prife Foundation, established under the spirit of "great love," aims to support disadvantaged groups both domestically and internationally. These groups include the elderly, orphans, people with disabilities, and victims of various disasters. Guided by humanitarian principles, we leverage the advantages of a global network to take concrete actions and carry out various charitable initiatives. Our goal is to perpetuate and pass on love, contributing to the betterment of the world. Founded by Dr. Jimmy Chong, Vice President of Prife International Group, in collaboration with three other top leaders of the organization, Prife Foundation seeks t
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